When FameLab invited me to run a workshop on building a personal brand online, I was excited to share my passion for authenticity in the digital space.

If there’s one thing I know, it’s how to cut through the noise.

The Power of Your Online Presence

I shared that 5.35 billion people use social media, and Australians spend over six hours online daily. With employers often checking social media, I asked, “What would your grandma think?” This is a reminder to be thoughtful about your online actions. It’s about being present on every platform and being intentional and authentic in how you show up.

Personal Branding is Authenticity and Purpose

I emphasised that personal branding isn’t just managing profiles; it’s about communicating who you are. I asked the audience to define their purpose and engage genuinely with their audience. Jump into discussions, ask questions, and consistently use your tone, visuals, and messaging to build credibility and recognition.

Benefits of a Strong Personal Brand

A solid personal brand can lead to ideal job opportunities, partnerships, and greater credibility. But it’s crucial to avoid common pitfalls like inconsistent posting, poor grammar, and inappropriate content, which can damage your reputation.

My Hot Takes: Practical Tips for Personal Branding

To wrap up, I shared these essential tips:

• Know Your Audience: Tailor your messaging to them.
• Be Consistent: Keep your visuals and tone cohesive.
• Avoid Over-Promotion: Don’t turn your feed into an endless sales pitch.
• Design for Sound Off: Most people scroll with sound off, so visuals matter.

Speaking at FameLab was a fantastic opportunity to connect with like-minded people. Building a personal brand is about authenticity and intentionality, not just self-promotion. Keep it genuine and stay consistent.

Need a workshop to help your team grow? Let’s chat!