How Long Will It Take to Read This Instant Article on Facebook?

17 June 2018 11:02 pm

TL;DR? Facebook will now tell people if that’s the case, at least when it comes to Instant Articles.

The social network is now displaying read time, or the estimated time it would take someone to read, under the links for Instant Articles in News Feed or in its flagship iOS and Android applications.
Coffey & Tea managing director Meg Coffey shared the screenshots with Social Pro Daily.

An Instant Article is an HTML document that loads very quickly in Facebook giving publishers the ability to tell rich stories in a branded and customizable article format that renders fast on mobile.

Instant Articles provides a faster, Facebook-native way to distribute the content publishers already produce for their own websites. Every article published as an Instant Article must be published on a news publisher’s website as well.


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