Facebook Test Subjects • Rob Cameron 94.7 The Pulse

25 February 2021 7:37 pm

Have you heard the news about the lack of news in Australia? If you use Facebook as your sole source of news, then the chances are that you haven’t.

In case you’ve been living under a rock, you’ve probably heard about Facebook temporarily deplatforming Australian news pages on its platform.

I joined Rob Cameron on 94.7 The Pulse all the way over in Geelong to have a chat about the tension between Facebook and the Australian government.

The important thing to remember here is that Facebook is simply a news aggregator. There are plenty of other resources available to us online to get our news fix.

In my opinion, it would have been far more impactful and effective for Facebook to take their entire platform away from Australians. If they really wanted to make the Australian public stand up and take notice, removing a platform that is so integral to many people and businesses would surely be the way to do it.

While Facebook deplatforming news pages may have seemed like a pretty big deal, it’s not the first time Australians have been subjected to this kind of testing. That’s what all of this is: one big test.

Because of our population size and high levels of education, Australia is often seen as a pretty great testing ground for big tech companies and media organisations alike.

From Facebook’s perspective, this testing makes perfect sense. The financial implications out of all of this for Facebook, when it comes to Australia, are relatively small. However, if this sort of legislation becomes commonplace in larger countries around the world, it could really hit Facebook where it hurts: their wallet.

We even had time to have a quick chat about all the snow in Texas.

Missed my chat with Rob? Have a listen down below!

Facebook Test Subjects • Rob Cameron 94.7 The Pulse
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