TikTok appears to be on the public relations front foot in Australia in the face of a potential ban in the US.

According to a new report from Oxford Economics, TikTok contributes $1.1 billion to the Australian economy each year.

I was lucky enough to have a chat with Jennifer Dudley-Nicholson from AAP about all things TikTok and its impact on social media and the economy.

Oxford Economic’s report comes at a good time for TikTok, as the company faces a ban in the US following a bill passed by the US House of Representatives.

Is the report an attempt by TikTok to prove its economic value? I think so.

While there is no “good” social media platform, TikTok has clearly delivered an economic boost in Australia and cleared the way for a host of micro and nano influencers.

Ash Cant from The New Daily picked up a few of my quotes:

“They’re trying to prove their worth, they’re trying to say before you ban us look at how much we’re worth, and they’re probably trying to get ahead of the game in Australia.”

“The days of the broad influencer are gone, but these micro or nano influencers who are into niche things can have great success because they’re talking to a targeted audience.”

“Every social media platform is going to have issues – there is no good social media platform.” 

Keen to learn more? Check out the full Canberra Times article.