Prioritising community on social media should be the cornerstone of everything you do on social, regardless of platform.

Without customers, fans, or followers, you aren’t going to have too much success on social media.

I was excited to catch up with Caitlin Paroczai from The West Australian to chat about the importance of prioritising and nurturing your community on social media.

Remember: while your social media pages are about your business, they exist for the benefit of your online community. You need to focus on creating quality, meaningful connections with consumers.

If you haven’t had a chance to check out the latest article in The West Australian, you can read the whole piece here.