What is this enticing bowl of white?

If you’ve been struggling to find cottage cheese at your local supermarket lately, you’re not alone. But who’s to blame?

From ice cream to bagels, cottage cheese is suddenly the star of everyone’s Instagram feed, TikTok recipes, and shopping list.

So what’s going on? Well, social media is doing what it does best: blowing up a trend until it becomes part of our daily lives. Over summer, cucumbers were having their moment (remember that viral salad?). Now, it’s cottage cheese. And yes, it’s disrupting supermarket shelves all across Australia.

Check out my chat with the ABC:

It’s fascinating to observe how these trends unfold. Social media has a significant influence on what we eat. A few viral recipes, a few influencers hyping up the protein content, and suddenly, a humble fridge staple becomes the ‘it’ food of the season.

Now, here’s where I give my serious advice: don’t let social media rule your life or your diet. Do I follow that advice myself? Honestly, no. None of us do. Trends are fun, and we all love trying something new. However, it’s essential to strike a balance. Protein is great, but it’s not the only thing your body needs. There’s more to food than just what’s hot on TikTok.

So enjoy the viral cottage cheese recipes. Play around with new ideas in the kitchen. Just don’t forget to take it all with a grain of salt. Social media is a powerful tool, but your life shouldn’t revolve around it.