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Social media is constantly evolving, and knowing how to handle engagement, optimise your content, and stay ahead of trends is key.

I recently shared my insights with SmartCompany’s Ask Us Anything series. Take a look at some of the highlights.

Dealing with Negative Engagement

• Don’t just ignore it. Respond professionally and turn criticism into an opportunity.
• Address misinformation with clear facts, but avoid escalating conflict.
• Your community can be your biggest advocate; loyal followers often step in to correct false claims.

Making the Most of LinkedIn

• Post 2-3 times a week with a clear purpose. But remember: quality over quantity!
• Spark real conversations; engagement baiting won’t cut it.
• A great text post can outperform a mediocre video, so focus on value.

Is Pinterest Worth It?

• Perfect for visually driven industries like fashion, home décor, and food.
• Success depends on consistency, keyword optimisation, and community engagement.
• Content on Pinterest has a longer lifespan than most other platforms.

Staying Ahead of Social Trends

• Follow industry news and engage in professional communities.
• Keep learning by attending workshops, webinars, and conferences.
• Be adaptable; the social media landscape is constantly shifting!

Want more details? Dive deeper and check out my full answers over at SmartCompany.