Content marketing trends come and go all the time which often results in some of the world’s leading content marketers making some bold predictions.

I have been a massive fan of the Content Marketing Institute and everything they do for years now, so you can imagine just how thrilled I was to be featured in their list of 100+ Content Marketing Trends and Predictions for Success in 2022.

After having the privilege to speak at Content Tech earlier this year, I was over the moon to be featured in Stephanie Stahl’s list for the Content Marketing Institute, alongside some seriously-big names in the world of digital, social media, and content marketing.

If you’ve been following me for any time now, you’ll know how much I go on and on about the importance of standing out from the digital crowd. That’s why my prediction for 2022 was all about finding your niche and building audiences through community.

Find your niche – what truly makes you tick and ultimately distinguishes you from all others – and work that angle. Not sure what that niche is? Just ask your community, they’ll tell you, says @texanmeg via @CMIContent. #CMWorld https://t.co/UdGIwn97Yw

— Meg Coffey (@TexanMeg) December 9, 2021

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