Social Beat Search. Now What?
Keynote
Social beat search.Now what?
In March 2026, social overtook search in Australian agency bookings for the first time. What should a business do about it?
Source: SMI figures reported by B&T. These are agency bookings, not total ad spend.
Social has overtaken search in agency bookings.
Most plans haven’t caught up.
This keynote takes the headline and turns it into a plan that makes social earn its place.
The talk
Social Beat Search. Now What? is a keynote for business owners and marketing leads who need social to earn its keep. Your audience leaves with a clear view of what the shift means for their business.
Plain English, one big shift, and a clear first step.
On the line-up for
What changes afterwards
Your audience can say what the shift means for their business and where to put their effort first.
Built for your industry
I shape the examples around your audience’s world, so the shift feels like their problem, not someone else’s.
Why me
I started State of Social in 2018, so I spend the year reading the numbers behind where attention and budgets are moving. This is what I’d tell a leadership team before it signs off next year’s plan.
Book the keynote.
Check Meg’s availability