The state of social media has changed considerably over the last few decades, and it shows no signs of slowing down.

I had the absolute pleasure of joining Ben Amos on the Engage Video Marketing Podcast for a deep dive into the ever-changing world of social media and digital marketing.

From my journey to Australia to Shiny New Object syndrome, we packed a lot into just over 30 minutes.

Let me take you through the highlights of our conversation, as we navigated through the tumultuous waters of the digital landscape.

Ah, the keyboard warriors – a force to be reckoned with in today’s digital age. We delved into the impact of online feedback and the necessity for businesses to navigate these waters with grace and authenticity.

Understanding your audience is key, and segmenting them effectively on social media can make all the difference. We discussed strategies for tailoring content to specific demographics and interests.

In the digital age, your online presence is everything. We explored the importance of building a strong digital foundation for businesses looking to thrive in today’s competitive market.

Social media isn’t just about posting pretty pictures anymore; it’s a dynamic landscape that requires constant adaptation. We examined how businesses can leverage emerging trends to stay ahead of the curve.