I loved joining Harriet Mellor on Sell Like You to chat about lead generation, marketing platforms, email marketing, and building State of Social.

We explored the subtle yet critical distinctions between tactics and strategies, emphasising their pivotal roles in shaping the trajectory of businesses and sales endeavours.

Whether you’re deeply entrenched in social media, exploring diverse marketing channels, or championing direct selling, there’s something invaluable here for everyone.

A central theme that emerged was the enduring relevance of email marketing. As I passionately articulated, “connection is key,” underscoring the importance of fostering genuine relationships in every aspect of marketing.

Obviously, I couldn’t be more excited about State of Social ’24, which has an incredible lineup and unforgettable experiences, and the puppies are back!