I’m absolutely thrilled to announce that I’ve been included in Talkwalker and Hubspot’s 2020 Social Media Trends Report!

Along side 50+ other experts, my thoughts about the future of social media have been included in this exhaustive report.

For me, the trends are all pointing to slowing down – doing more with less. The size of the marketing pizza hasn’t changed, we are simply cutting it into more and more pieces, and for many of us it’s become overwhelming. Yes, TikTok is blowing every other platform out of the water at the moment. But does that mean you need to be on it? Definitely not.

We need to get back to basics and think about our why.

Stop focusing on the MarTech and start thinking about what we’re really trying to achieve, and how best to tell that story.

You can download the report here » news.meg.social/talkwalker