Digital eTourism Workshops with TCWA

7 December 2015 8:36 pm

We are excited to announce that we will be working with the Tourism Council WA to deliver social media workshops throughout Western Australia in 2015/16.

Developed in partnership with Coffey & Tea, these workshops are designed to boost business’ online success through a solid understanding of social media applications and reputation management.

The following workshops will be presented on in Perth, Albany, Geraldton, Exmouth, BroomeKununurraMargaret River and Kalgoorlie. For more information or to register, visit the TCWA website.

Facebook Insights

Discover how to generate and convert leads through Facebook for Business. Explore best practices for writing engaging posts and options for paid advertising including increasing post visibility and targeted ads. Topics covered in the workshop include:

  • Advanced tactics for creating and managing effective Facebook Advertising Campaigns
  • Facebook analytics
  • Building engagement
  • Scheduling, advertising and boosting posts

Twitter, Instagram, Hashtags and more!

Utilise key social media platforms to build and create ongoing conversations with your customers. Standard topics covered in the workshop include:

  • Broaden your brand through Twitter
  • Grow real followers for your brand through Instagram
  • How to create, use and search hashtags
  • Tips on creating engaging images/photos/videos (content)
  • Video marketing and live streaming – the next big thing in social media marketing
  • Overview of LinkedIn, Google Plus and other relevant platforms

Building your brand through Reputation Management and Influencers

Learn how to build a robust reputation and grow sales by shaping, cultivating and protecting your online brand to effectively tell your story. Standard topics covered in the workshop include:

  • What is reputation management
  • Negative and positive reviews – how and when to respond to your customer
  • Showcase your product and generate sales through positive content
  • Relevant digital platforms you should be monitoring your online presence
  • What is an influencer
  • Effectively communicating your online brand through influencers
  • Key influencers for your target market

Event Specific Information

Digital eTourism Workshops with TCWA
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