Digital eTourism Workshops 2018

13 December 2017 8:29 pm

We are absolutely thrilled to announce that we will be working with Tourism Council WA again in 2018, delivering our social media workshops throughout Western Australia.

In partnership with TCWA, Meg will travel to key regional destinations to deliver a suite of digital marketing and social media upskilling sessions. These short, practical and affordable workshops are industry-focused and suitable for both frontline staff and managers.

The Workshops

The following workshops will be presented on in Perth, Albany, Geraldton, Exmouth, Broome, Kununurra, Margaret River and Shark Bay. For more information or to register, visit the TCWA website.

Facebook for Business

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.
Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Advanced Facebook for Business

Find out how to use remarketing and other tools to maximise your exposure in the Advanced Facebook for Business: In-depth Advertising with Strategy workshop.
In this advanced workshop, ideal for those with a sound, practical understanding of Facebook for business, we will take an in-depth look at Facebook advertising and strategy for the tourism sector:

Content Marketing

Creating a consistent, relevant and successful digital strategy can be an overwhelming process – this workshop guides you towards creating and curating content and how to maximize your efforts.
Find out the essentials to make sure you can utilise social media for your business efficiently and strategically. Take the next step of what and how to develop content for your different platforms.

Building Your Brand Through Digital Marketing

With two thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.
This is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space.

Digital Marketing: Major Platforms and Trends

New technology has changed the way consumers move, stay and play, and is doing so at a cracking pace. This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook, exploring emerging platforms, management tools, trends and game-changers.
Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the various social media platforms, and where tourism providers should focus their attention going forward.

Where and when?

[column-group][column]» Margaret River – February 6 & 7
» Perth – February 14
» Geraldton – February 21 & 22
» Exmouth – March 6 & 7
» Kununurra – March 13 & 14
[/column][column]» Shark Bay – March 19 & 20
» Broome – April 4 & 5
» Fremantle – May 1 & 2
» Albany – June 20 & 21
[/column][/column-group] Digital eTourism Workshops 2018
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