The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change

17 January 2018 3:50 pm

Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been exactly positive.

Coffey & Tea Managing Director Meg Coffey was asked her opinion on the changes in a recent ADWEEK article.

“I think this is a game-changer for some businesses. It’s going to push the use of video and live video even more into the forefront. Facebook really wants us using Stories.
Advertising will become the only way to get your messages through to people, and those that rely on Facebook as the distribution channel will totally suffer.
There are some who wonder where people will turn for news now and if, in fact, they will still seek it out; I think they will.”


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