Swifties, Superbowl and a slump for Twitter? | Tony McManus on 6PR

February 14, 2016 7:16 pm

What’s trending this week? Find out as Managing Director Meg Coffey gives her social media roundup on Saturday Nights with Tony McManus on 6PR.

They say hell hath no fury like a woman scorned – especially when that woman happens to have an army of tweens ready to pounce at any perceived slight.

Swifties – the dedicated fan base of Taylor Swift – rallied behind the pop princess after the release of Kanye West’s new song. The track, titled Famous, drew criticism from the Swift camp for its provocative lyrics and suggestion that West’s famous interruption at the 2009 MTV Video Music Awards was a big driver of T-Swizzle’s success.
The sales figures say otherwise though – Swift’s lowest-selling album has proved far more successful than West’s best-selling album. I get the feeling Taylor isn’t losing too much sleep over this one…

Meanwhile, things are looking pretty grim over at Twitter. The fourth-quarter figures did nothing to hinder rumours of a slump – something industry experts are putting down to the company’s constant tinkering with the platform and ever-changing leadership.

Last week brought another major (and unpopular) change with the implementation of an algorithm. Rather than showing posts of followed users in real time, the new algorithm will determine what you see on your newsfeed and when. Not surprisingly, the hashtag #RIPTwitter started trending shortly after the announcement.

The Superbowl might be the biggest day in American sports, but for many, the ads prove to be just as entertaining as the main event. With companies forking out millions of dollars for a 30-second spot, each ad is treated like a mini-film with incredible production values and short storylines to capture the attention of eager viewers.

One of the most polarising commercials this year was the brain child of a Perth-born man, who became the first Australian to have an ad shown during the Superbowl. Millions reacted to his creative efforts for Doritos corn chips – some praising its originality, others vowing never to buy the product again. Watch the video and make up your own mind here.
While Kanye’s new single made the news for all the wrong reasons, alternative rockers OK Go raised the bar for music videos thanks to their gravity-defying clip for Upside Down and Inside Out. In the first 16 hours, it was viewed more than 18 million times.

The band first caught the attention of the world with their impressive treadmill choreography in the video for 2005 single Here It Goes and followed it up with a handful of singles – each with innovative clips.

It certainly is an exercise in viral marketing done right, but does the music stack up on its own?

Listen to the full interview with 6PR’s Tony Mac below, or follow Meg Coffey on Twitter at @TexanMeg.

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