Is Interaction With Pages’ Events the Next Category for Facebook Custom Audiences?

2 August 2017 10:59 pm

Facebook appears to be testing the ability for page administrators to create custom audiences based on users’ interactions with their pages’ events.

Meg Coffey, managing director of Coffey & Tea, shared the details with Social Pro Daily, saying that she only saw the option on one of her accounts.

A Facebook spokesperson confirmed details reported by Tim Peterson of Marketing Land that the social network planned to roll the feature out, adding that the Advertiser Help Center page will be updated when more advertisers have access to the feature, possibly next week.

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