Facechat Snappenger, Workplace by Facebook and Twitter flop • Tony McManus on 6PR
26 October 2016 2:53 pm
They say imitation is the highest form of flattery, and “Lord Zuck” (Mark Zuckerberg) is clearly taking this seriously as Facebook this week launched yet another update that saw good old Messenger morph into some sort of Snapchat hybrid.
Users can now creatively edit photos with drawings, text and add stickers; and even pin them to their Messenger profile for 24 hours. Sound familiar? That’s because it is!
Facebook’s attempts to buy Snapchat have failed time and again and it remains the only platform with significant growth in areas Facebook can’t replicate, namely: the youth market. If you haven’t got the memo yet, the young’uns are bored of Facebook, it’s now “uncool”. As a result, Zuckerberg is continuing to effectively copy the super popular platform as a way to make a play for its youthful following. It remains to be seen how “Facechat Snappenger” will ride with the kids.
In more Facebook news, the social juggernaut this week introduced Workplace by Facebook: effectively taking the platform’s best features (live video, reactions, search, newsfeed etc) and repackaging the infrastructure to be useful for a workplace environment. The idea is to help streamline workplace engagement and reduce employer dependency on email, particularly around exchange of ideas or chats. It is certainly one update that could have legs!
Bad news for Samsung this week, the beleaguered telecommunications provider hit with yet another recall of touted “iPhone slayer” the Galaxy Note 7. Samsung’s shares dropped $22 billion in the day preceding the phone’s second recall last week, and the company revealed the Note 7’s failure would cut its revenue by over $3.9 billion in the next six months, and more than $2.3 billion in the lead up to Christmas. It will be a hard road back for them, especially with Apple’s 10 year iPhone anniversary in the New Year. They’ll have to pull out the big guns, that’s for sure.
Finally, after whispers that a Twitter sale was imminent, it seems interest has fizzled out; perhaps because the platform was asking $17 billion, a big ask considering they have failed to turn a profit since day one. Adding insult to injury, they have had three quarters and no growth, meaning no new users! It has recently been suggested that while they have around 315 million users, only 100 million are living humans, the rest are fraudulent accounts, or bots. Disappointing for their Board and for Twitter lovers worldwide, they really dropped their bundle and failed to capitalise on the US election, something that could’ve been huge for the platform and helped sale. It is definitely one to watch as surely it cannot continue this way and something has got to give!?
Listen to Meg’s chat with Tony Mac here: