No love for Aldi and an impressive Q4 2015 for social media juggernaut Facebook • Tony McManus on 6PR

2 February 2016 4:48 pm

What’s trending and what social media fails this week? Find out as Meg Coffey gives her social media roundup on Saturday Nights with Tony McManus on 6PR.

Another week, another social media fail – and this time it’s retail giant Aldi lurking around the internet’s Hall of Shame.

Aldi hasn’t opened a store in Western Australia yet, but gave thousands of potential shoppers a reason to giggle with its poorly thought out campaign.
The social media posts encouraged users to complete this sentence: “I became an Aldi lover when I tasted (blank) for the first time”.

“Fill in the blank” campaigns are fraught with risk, because there are a lot of people out there who are witty, sarcastic, crude or just plain mean. We’ll let you use your imagination as to how this played out for Aldi.

With 2016 in full swing, Facebook has released staggering statistics from the fourth quarter of last year (September to December 2015) which show the platform is still as powerful as ever.

More than 1.5 billion of us log on to Facebook each month and as the company continues to innovate and find new ways to keep us on the site for longer (including an in-built search engine), its role in our lives is likely to increase. There’s a reason some call it “the Yellow Pages of today” – 50 million small businesses have some kind of presence on Facebook.

800 million people used the Messenger feature last quarter to chat to friends in real time, while 900 million people chose to stick with WhatsApp – another chat app which was acquired by Facebook in 2014. A billion of us connected with like-minded people in various Facebook groups.

950 million people were notified by the Safety Check alert, designed to assist in emergencies such as natural disasters or terror attacks.

But wait… how many natural disasters and attacks happened in the United States and Canada? Surely, that’s where the majority of Facebook users are, right?

Wrong! The figures also put that misconception to bed revealing 83.6% of daily active users were located outside of North America. Incredible, considering those in the world’s most populous country – China – can’t access the site.

With Facebook on the rise, will Twitter see a decline? Only time will tell…

​Listen to Meg’s chat about social media fails with 6PR’s Tony Mac below:

No love for Aldi and an impressive Q4 2015 for social media juggernaut Facebook  • Tony McManus on 6PR
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